HASBRO WEB SITE PRIVACY POLICY

TRUSTe online privacy certification
TRUSTe Children privacy certification

WELCOME!

This Privacy Policy ("Policy") explains how Hasbro, Inc. and its subsidiaries and affiliated companies that operate within the United States ("Hasbro") collect, use and disclose your personal information. This Policy applies to information we collect when you use our websites, mobile applications and other online products and services where this Policy is posted (collectively, the "Services").

Hasbro has been awarded TRUSTe's Web Privacy and Children's Privacy Seal signifying that this Policy and Hasbro's practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe's certification covers all Hasbro websites that link to this Policy. At this time, the TRUSTe program does not cover information that may be collected through our mobile websites. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding this Policy or our privacy practices, please contact us at hasbroregistration@hasbro.com. If you are not satisfied with our response you can contact TRUSTe here.

If you are a parent or guardian and are interested in knowing more about Hasbro's policy regarding the collection of information from children, we recommend reviewing the Note to Parents below.

We may change the provisions of this Policy at any time and will indicate when changes have been made by revising the date at the top of this Policy. Your use of the Services, or any portion thereof, following the posting of such changes shall constitute your consent to such changes. We encourage you to review this Policy whenever you access the Services to make sure that you understand our information collection, use and disclosure practices. If we make material changes to this Policy, we will provide you with additional notice of such changes and request your affirmative consent before using or sharing previously collected information in a materially different way. If we make material changes to how we use personal information collected from children under 13, we will notify parents by email in order to obtain verifiable consent for the new uses of the child's personal information.

What information does Hasbro collect?

Information That You Provide

Hasbro may collect information that you provide when you use the Services, such as when you: (1) create an account; (2) make a purchase; (3) participate in contests, events or promotions; (4) send questions or comments via email or live chat to Hasbro customer support; (5) submit your resume to us online; (6) fill out online surveys; (7) otherwise communicate with us through the Services; or (8) provide information necessary to obtain parental consent. The types of personal information that you provide may include your name, email address, parent's or guardian's name, parent's or guardian's email address, telephone number, postal address, credit card information, birth date and other contact or identifying information that you choose to provide. We may also collect your gender, toy and game ownership and preferences when you provide this information at the same time as your name or other contact or identifying information, or we may combine these data points with your personal information in the future. If you are under the age of 13, only your parent or guardian can provide any personal information to us for purposes of registration and other online activities. See Note to Parents below for more information.

Information We Collect Automatically From You

When you access or use our Services, we may also automatically collect information about you. For example, when you visit our websites, we collect information about your computer's operating system, Internet Protocol ("IP") address, access times, browser type and language and the URL of the website you visited before navigating to our Services. If you access our Services via a mobile device, we may also collect your, first name or username (depending on which you would like to use), device make and model, mobile carrier, operating system version, language your device is set to, mobile web browser type and version, the country in which you are using your device, and analytics used to collect aggregate data on app usage, downloads, number of users, sessions, frequency of use, retention, territories, and in-game events.

We do not ask you for, access, or track any location-based information, other than country-level information, from your mobile device at any time while downloading or using our mobile applications or Services. We will collect your country-specific location so that we are able to provide you the appropriate version of the application.

We send out push notifications to inform you of new features within the games and inform you when we have updated themes within the application. If you do not wish to receive these types of communications, you may opt-out when you install the application or turn them off at the device-level.

To collect this information, we use the technologies identified below:

Cookies:Cookies are small data files stored on your computer or mobile device by a website. Among other things, cookies help us improve our Services and your experience, see which areas and features of our Services are popular and count visits. In addition, when you view a video on our Services, we may set a "flash cookie" (sometimes called a "flash object") on your computer or device. For more information about cookies, and how to disable them, please see "What are my information choices?" below.

Clear GIFs:Clear GIFs, sometimes called "web bugs" or "web beacons," are small electronic images that are placed on a web page or in an email message. We use clear GIFs to monitor user behavior, deliver cookies, collect information, count visits, understand usage and campaign effectiveness and to tell if a recipient has opened and acted upon an email.

Log Files:Log files record website activity on our Services and enable us to gather statistics about our users' browsing habits. These entries help Hasbro determine (among other things) how many and how often users have accessed or used our Services, which pages of our Services they've visited, and other similar data.

We may associate the information we collect from these technologies with other personal information that you provide for the purposes described in this Policy.

Information We Collect from Third Parties

We may also obtain information from other sources and combine that with information we collect through our Services. For example, if you create or log into your account through a third-party social networking site, we will have access to certain information from that site, such as your name, account information and friends, in accordance with the authorization procedures determined by such third-party social networking site.

For a list of third party partners we have integrated on our site, please click here. If you have any inquiries regarding our partner's privacy practices or how they use your child's personal information, please contact us directly at hasbroregistration@hasbro.com.

Website Analytics

We use analytics services and software provided by third parties to help us understand how users access and use the Services. These tools and services place cookies, web beacons and other devices or technologies on our Services to enable them to track traffic data. The data collected typically includes information such as your IP address, your Internet Service Provider, your web browser, the time spent on webpages, the links clicked and the advertisements viewed on those pages. We use this information to improve our Services and your experience, to see which areas and features of our Services are popular, and to count visits.

Mobile Analytics

We use mobile analytics software to allow us to better understand the functionality of our mobile software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personal information you submit within the mobile application.

Third Party Advertising

We allow third parties to serve ads on our Services and we engage third parties to place ads for our products and services on other websites. These third parties place cookies, web beacons and other devices or technologies within the ads. When you click or scroll over any of these ads, these third parties collect information about your use of the Services and other third party websites. The data collected typically includes information such as your IP address, your web browser, web pages viewed, time spent on pages, links clicked and whether you purchased an advertised product. These third parties use this information to deliver advertising and/or content targeted to your interests. For more information about targeted advertising in connection with these third parties, and how to opt out of having your information used in this way, please visit: www.aboutads.info/choices or www.networkadvertising.org/managing/opt_out.asp.

How does Hasbro use my information?

Use of Information

We use personal information collected through our Services for purposes described in this Policy or otherwise disclosed to you on or in connection with our Services. For example, we may use your information to:

Hasbro may store and process personal information in the United States and other countries.

With whom does Hasbro share my personal information?

Sharing of Information

We do not share your personal information with third parties other than as described in this Policy or in connection with the Services, including:

We may also share aggregated information or information that we have collected from you while on our website, including on co-branded pages and where we have taken reasonable measures to de-identify such information.

Social Sharing Features

The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button or widgets), which let you share actions you take on our Services with other media, and vice versa. The use of such features may enable the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides these features. These features may also collect your IP address, which page you are visiting on our Services, and may set a cookie to enable the features to function properly. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.

Linking to Third Party Sites

To provide relevant information not found on our Services, to facilitate online shopping, and to allow you to interact with other websites and/or applications in which you may have accounts (such as Facebook and other social media sites), Hasbro may provide links or embed third-party applications that allow login from our Services to third party websites. Hasbro will notify users when they are leaving the Services or otherwise indicate that you will be going to a third-party's site. Your use of these third party websites and/or applications is subject to the third parties' privacy policies, and we encourage you to read the third parties' privacy policies before submitting personal or other information or using the websites and/or applications.

What are my information choices?

Regarding Personal Information

If you have registered with our Services, you may at any time review and/or update the contact information we have for you or inform us that you want us to remove your information from our database by either visiting the online profile section of one of our Services or contacting us at hasbroregistration@hasbro.com. If you choose to send us an email, please be sure to include in your message, the name of the website or mobile application at which you registered and the email address you used to register so that we can verify your request. We will respond to all access requests within 30 days.

Regarding Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Removing or rejecting browser cookies does not necessarily affect third party flash cookies used in connection with our Services. For more information about how to delete or disable flash cookies please visit www.adobe.com/products/flashplayer/security. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Regarding Promotional Communications

You may opt out of receiving promotional emails, text messages or mail from Hasbro by declining to receive such communications at the time of registration or at the time you otherwise provide the information to us. You may also opt-out of receiving promotional emails or text messages by following the instructions in those emails or text messages or by sending an email to hasbroregistration@hasbro.com.

If you opt out, we may still send you transactional or relationship messages, such as emails about your account or our ongoing business relations.

Safeguarding Your Personal Information

Hasbro has established policies to protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction. For example, Hasbro has established policies to provide you with a reasonably secure connection when you create an account or enter payment information (encrypted) for the purchase of a product.

Hasbro retains your information for business purposes, for as long as your account is active, and/or as long as is reasonably necessary to provide you with our products and services. We will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time.

Contact Us

If you have questions or concerns regarding this Policy, you should first contact Hasbro using the following contact information:

Hasbro, Inc.
Attention: Website Administrator
1027 Newport Avenue, Mailstop A906
Pawtucket, RI 02861
(800) 255-5516
hasbroregistration@hasbro.com

For additional information about our Services, please see our Terms and Conditions of Use.

NOTE TO PARENTS

Hasbro has developed its Services to be an enjoyable experience for children (and adults) of all ages. The purpose of this Policy is to help you understand some of the information contained on the Services and how the Services operate. Please discuss this Policy with your children so that they will better understand how to use the Services and the information they may be asked to provide. Hasbro believes that providing its visitors with accurate and adequate notice about the Services will inform choices and decisions about how to use the Services, and will better protect its users' privacy. If you have any questions or comments about this Policy, please contact us using the contact information provided below. For any other issue, please contact Hasbro Customer Service.

Children Under 13

Collection and Use of Children's Personal Information

Hasbro may collect and store personal information about children under 13 years of age ("children" or "child") if this information is submitted by the parent or guardian in connection with any of our website registrations. To determine who is younger than 13 years old and whether parental consent is required, we ask all prospective registrants to submit their date of birth. Those users that indicate they are less than 13 years of age are taken through a parental consent process. When provided by the parent or guardian, Hasbro may collect and store the following types of personal information about a child under 13: name, email address, parent's or guardian's name, and parent's or guardian's email address. Hasbro may also collect the child's mailing address when necessary to fulfill a transaction, such as sending the winner of a contest or sweepstakes the awarded prize. Hasbro may also collect demographic information about a child such as the child's date of birth, gender, toy and game ownership and other preferences, and combine such information with the child's personal information. Hasbro will only collect this information if it believes that it is voluntarily submitted to us by the child's parent or guardian. For information on how we use cookies and other information collection tools, please see our section entitled "What information does Hasbro collect?" (above).

Once collected, a child's registration information may be used to: (a) fulfill a transaction, such as ship products that have been purchased or send the winner of a contest or sweepstakes the awarded prize, or (b) send the child requested promotional materials, including information about new products, contests, features and enhancements, special offers, and other events of interest (e.g., Birthday Club emails). We may also use the information for our internal marketing and demographic studies so that we can improve the products and services we provide our visitors in order to better meet their needs, or as otherwise described in this Policy. For further information, please see our section entitled "How does Hasbro use my information?" (above).

Please note that we are prohibited from conditioning a child's participation in an activity - like contests - on the child's disclosure of more personal information than is reasonably necessary to participate in the activity. This means that if we don't need a specific piece of information (like the child's phone number) to allow the child to participate in a contest, we simply won't ask for it. To read about the steps Hasbro takes to protect the confidentiality, security, and integrity of children's personal information, please see our section on "Safeguarding your personal information" (above).

Hasbro Contact Information

Any registration information that a child provides to our Services is collected by Hasbro. Hasbro's contact information is as follows:

Hasbro, Inc.
Attention: Website Administrator
1027 Newport Avenue, Mailstop A906
Pawtucket, RI 02861
(800) 255-5516
hasbroregistration@hasbro.com

Disclosure of Children's Personal Information

We follow our standard policy ("With whom does Hasbro share my personal information?" (above)) for the disclosure of personal information collected from and about children under 13.

Parental Access

A parent who has already given Hasbro permission to collect and use his or her child's personal information can, at any time, do the following: (1) review, correct, or have deleted the child's personal information; and/or, (2) discontinue further collection or use of the child's personal information. To do so, please refer to the confirmation email provided to you when you gave consent or contact us at hasbroregistration@hasbro.com and be sure to include your child's name and email address, your name and email address, and the name of the site on which your child is registered. To make changes to your child's demographic information, you may also visit the online profile section of one of our Services. We will be happy to honor your request. Back to start of Hasbro Privacy Policy.

If you no longer with to allow your child to upload videos to YouTube or share the videos or voice recordings they are able to make within the application, please delete the application from the device and do not allow your child to use it any longer.